Art of the trench

I think this site is effin genius. I love Scott Schuman’s sartorialist photo blog, because you are able to see clothes in-situation and how an individual’s creativity translates into their own personal style.
I’ve always thought there was a major appeal to seeing clothes presented in situation, and have often wondered why designers don’t choose to photograph their collections in this way versus the staged, stylized and unrelatable images we most often see. I am never inspired by a look book, I’m always inspired by a personality.
Then low and behold, I stumble upon Burberry’s “the art of trench” social networking website. It features image after beautiful image of how people wear their own Burberry trench coats (in collaboration with Scott Schuman himself!) and you can even submit a photo of yourself wearing a Burberry trench to be featured on the site. There’s also a section that takes you through a historical gallery of Burberry’s trenches from inception in the 1910’s to present day.
This site is a win for me. Well played Burberry! Well played.


























